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            <itunes:name>Video Archive – The Conference by Media Evolution</itunes:name>
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        <title>Video Archive – The Conference by Media Evolution</title>
        <link>https://videos.theconference.se</link>
        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
        <itunes:subtitle>Videos generated by Media Evolution</itunes:subtitle>
        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
        <itunes:keywords>media, music, games, publishing, future, social, tv, film, 334841</itunes:keywords>
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            <title>Q&amp;A - Getting real with virtual reality</title>
            <link>http://videos.theconference.se/qa-getting-real-with-virtual-reality</link>
            <description>&lt;p&gt;Q&amp;amp;A with VR Filmmakers&amp;nbsp;Jessica Brillhart (Google) and Gabo Arora (United Nations&amp;nbsp;VR) and Creative director David Eriksson (North Kingdom).&lt;br&gt;&lt;br&gt;&lt;b&gt;Moderator: &lt;/b&gt;Anders Mildner&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-getting-real-with-virtual-reality"&gt;&lt;img src="http://videos.theconference.se/12732914/14308244/19475d6f738c01e5704cc31d771885e6/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 26 Aug 2016 09:59:15 GMT</pubDate>
            <media:title>Q&amp;A - Getting real with virtual reality</media:title>
            <itunes:summary>QA with VR FilmmakersJessica Brillhart (Google) and Gabo Arora (United NationsVR) and Creative director David Eriksson (North Kingdom).Moderator: Anders Mildner</itunes:summary>
            <itunes:subtitle>QA with VR FilmmakersJessica Brillhart (Google) and Gabo Arora (United NationsVR) and Creative director David Eriksson (North Kingdom).Moderator: Anders Mildner</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>10:10</itunes:duration>
            <media:description type="html">&lt;p&gt;Q&amp;amp;A with VR Filmmakers&amp;nbsp;Jessica Brillhart (Google) and Gabo Arora (United Nations&amp;nbsp;VR) and Creative director David Eriksson (North Kingdom).&lt;br&gt;&lt;br&gt;&lt;b&gt;Moderator: &lt;/b&gt;Anders Mildner&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-getting-real-with-virtual-reality"&gt;&lt;img src="http://videos.theconference.se/12732914/14308244/19475d6f738c01e5704cc31d771885e6/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2016</category>
            <category>getting real with virtual reality</category>
            <category>the conference</category>
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            <title>David Eriksson - Getting real with virtual reality</title>
            <link>http://videos.theconference.se/david-eriksson-getting-real-with-virtual-reality</link>
            <description>&lt;p&gt;&lt;span&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”VR is one of the six technology innovation accelerators that will transform the way we live, the way we play, the way we communicate”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The notion that VR could make humans evolve into something better is not uncommon. But have we seen the peak of VR already? As a business revolving around VR this is a completely legitimate question because no one really knows how VR will play out, how we’ll profit from it. Mass adoption is still far away. So as a business where should you place your bets?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;David Eriksson speaks about VR with a business perspective. He means to make VR meaningful as a tool for businesses and humans we need to create experiences that people want rather than just making people wanting experiences. So when creating VR experiences we have to design for humans, not features.&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/david-eriksson-getting-real-with-virtual-reality"&gt;&lt;img src="http://videos.theconference.se/12732915/14308232/1329d0081d726bafee8c7b608808ebf1/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Aug 2016 17:25:00 GMT</pubDate>
            <media:title>David Eriksson - Getting real with virtual reality</media:title>
            <itunes:summary>







”VR is one of the six technology innovation accelerators that will transform the way we live, the way we play, the way we communicate”The notion that VR could make humans evolve into something better is not uncommon. But have we seen the peak of VR already? As a business revolving around VR this is a completely legitimate question because no one really knows how VR will play out, how we’ll profit from it. Mass adoption is still far away. So as a business where should you place your bets?David Eriksson speaks about VR with a business perspective. He means to make VR meaningful as a tool for businesses and humans we need to create experiences that people want rather than just making people wanting experiences. So when creating VR experiences we have to design for humans, not features.</itunes:summary>
            <itunes:subtitle>







”VR is one of the six technology innovation accelerators that will transform the way we live, the way we play, the way we communicate”The notion that VR could make humans evolve into something better is not uncommon. But have we seen the...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>15:38</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;span&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”VR is one of the six technology innovation accelerators that will transform the way we live, the way we play, the way we communicate”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The notion that VR could make humans evolve into something better is not uncommon. But have we seen the peak of VR already? As a business revolving around VR this is a completely legitimate question because no one really knows how VR will play out, how we’ll profit from it. Mass adoption is still far away. So as a business where should you place your bets?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;David Eriksson speaks about VR with a business perspective. He means to make VR meaningful as a tool for businesses and humans we need to create experiences that people want rather than just making people wanting experiences. So when creating VR experiences we have to design for humans, not features.&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/david-eriksson-getting-real-with-virtual-reality"&gt;&lt;img src="http://videos.theconference.se/12732915/14308232/1329d0081d726bafee8c7b608808ebf1/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2016</category>
            <category>getting real with virtual reality</category>
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            <title>Gabo Arora - Getting real with virtual reality</title>
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            <description>&lt;p&gt;&lt;span&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”What is one person's horror is another person's revenge”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Can we change people’s minds and make them act for humans in crisis with the help of new technologies?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Gabo Arora from UN’s VR department believes so but you have to take a different approach than traditional mediums. VR creates opportunities for this but for people to act you need to make them feel empathy. It doesn’t work to just show people pain and suffering, because it doesn’t give you the chance to fantasize. Fantasizing is part of feeling greater empathy and that is why Gabo find ways to integrate more chances to fantasize for the user and he’s doing it through real storytelling in VR, not just pictures of pain and suffering, but with real people and real problems.&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/gabo-arora-getting-real-with-virtual-reality"&gt;&lt;img src="http://videos.theconference.se/12732918/14308211/9d960e20abf46d02f5f90d177c4a76dc/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Aug 2016 17:22:37 GMT</pubDate>
            <media:title>Gabo Arora - Getting real with virtual reality</media:title>
            <itunes:summary>







”What is one person's horror is another person's revenge”Can we change people’s minds and make them act for humans in crisis with the help of new technologies?Gabo Arora from UN’s VR department believes so but you have to take a different approach than traditional mediums. VR creates opportunities for this but for people to act you need to make them feel empathy. It doesn’t work to just show people pain and suffering, because it doesn’t give you the chance to fantasize. Fantasizing is part of feeling greater empathy and that is why Gabo find ways to integrate more chances to fantasize for the user and he’s doing it through real storytelling in VR, not just pictures of pain and suffering, but with real people and real problems.</itunes:summary>
            <itunes:subtitle>







”What is one person's horror is another person's revenge”Can we change people’s minds and make them act for humans in crisis with the help of new technologies?Gabo Arora from UN’s VR department believes so but you have to take a different...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>16:06</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;span&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”What is one person's horror is another person's revenge”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Can we change people’s minds and make them act for humans in crisis with the help of new technologies?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Gabo Arora from UN’s VR department believes so but you have to take a different approach than traditional mediums. VR creates opportunities for this but for people to act you need to make them feel empathy. It doesn’t work to just show people pain and suffering, because it doesn’t give you the chance to fantasize. Fantasizing is part of feeling greater empathy and that is why Gabo find ways to integrate more chances to fantasize for the user and he’s doing it through real storytelling in VR, not just pictures of pain and suffering, but with real people and real problems.&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/gabo-arora-getting-real-with-virtual-reality"&gt;&lt;img src="http://videos.theconference.se/12732918/14308211/9d960e20abf46d02f5f90d177c4a76dc/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>getting real with virtual reality</category>
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            <title>Jessica Brillhart - Getting Real with Virtual Reality</title>
            <link>http://videos.theconference.se/jessica-brillhart-getting-real-with-virtual</link>
            <description>&lt;p&gt;&lt;span&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”The world that you build has to reflect the identity of the person in it”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;How do we allow persons to actually feel what’s it’s like to sit in solitary confinement? VR has this possibility but VR is different from normal storytelling mediums, because what it does is changing the idea of a story. So how do we create good and meaningful VR film with this in mind?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Jessica Brillhart is the principal filmmaker for VR at google, before that she joined Google’s Creative Lab and has won numerous awards for her shorts and documentaries. She finds different ways of approaching VR by figuring out where people look, what’s engaging and who the user is, all this to create meaningful universes and good stories in VR film.&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/jessica-brillhart-getting-real-with-virtual"&gt;&lt;img src="http://videos.theconference.se/12732917/14308188/a8fff78ea7d7a54ae801b604e2eef97f/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Aug 2016 17:20:19 GMT</pubDate>
            <media:title>Jessica Brillhart - Getting Real with Virtual Reality</media:title>
            <itunes:summary>







”The world that you build has to reflect the identity of the person in it”How do we allow persons to actually feel what’s it’s like to sit in solitary confinement? VR has this possibility but VR is different from normal storytelling mediums, because what it does is changing the idea of a story. So how do we create good and meaningful VR film with this in mind?Jessica Brillhart is the principal filmmaker for VR at google, before that she joined Google’s Creative Lab and has won numerous awards for her shorts and documentaries. She finds different ways of approaching VR by figuring out where people look, what’s engaging and who the user is, all this to create meaningful universes and good stories in VR film.</itunes:summary>
            <itunes:subtitle>







”The world that you build has to reflect the identity of the person in it”How do we allow persons to actually feel what’s it’s like to sit in solitary confinement? VR has this possibility but VR is different from normal storytelling...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>15:09</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;span&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”The world that you build has to reflect the identity of the person in it”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;How do we allow persons to actually feel what’s it’s like to sit in solitary confinement? VR has this possibility but VR is different from normal storytelling mediums, because what it does is changing the idea of a story. So how do we create good and meaningful VR film with this in mind?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Jessica Brillhart is the principal filmmaker for VR at google, before that she joined Google’s Creative Lab and has won numerous awards for her shorts and documentaries. She finds different ways of approaching VR by figuring out where people look, what’s engaging and who the user is, all this to create meaningful universes and good stories in VR film.&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/jessica-brillhart-getting-real-with-virtual"&gt;&lt;img src="http://videos.theconference.se/12732917/14308188/a8fff78ea7d7a54ae801b604e2eef97f/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2016</category>
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